# Digital Marketing Executive (SEO, ASO, Google Ads & Video Editing)

- Karnal, Haryana
- Full-time, work from office
- 6 months – 2 years

## About the role

Winapps is looking for a creative and performance-driven Digital Marketing Executive with experience in SEO, digital marketing, App Store Optimization (ASO), Google Ads, YouTube Ads, and video editing. The ideal candidate should be capable of improving online visibility, generating leads, managing advertising campaigns, and creating engaging video content.

## Key responsibilities

### Search Engine Optimization (SEO)

- Perform keyword research and competitor analysis.
- Manage on-page and off-page SEO activities.
- Optimize website content, meta titles, descriptions, and landing pages.
- Monitor website traffic, rankings, and performance using Google Analytics and Google Search Console.

### Digital marketing

- Plan and execute digital marketing campaigns across online platforms.
- Generate leads and improve brand awareness.
- Manage social media content, posting schedules, and engagement.
- Analyze campaign performance and suggest improvements.

### App Store Optimization (ASO)

- Optimize app titles, descriptions, keywords, and metadata.
- Improve app visibility and organic downloads on Google Play and Apple App Store.
- Monitor competitor apps, rankings, and user reviews.

### Google Ads & YouTube Ads

- Create, manage, and optimize Google Ads campaigns.
- Run search, display, video, and remarketing campaigns as required.
- Set up and optimize YouTube advertising campaigns.
- Monitor campaign budgets, conversions, CTR, CPC, and ROI.
- Prepare performance reports and optimize campaigns to achieve marketing goals.

### Video editing

- Edit promotional videos, reels, YouTube videos, and short-form content.
- Add transitions, subtitles, background music, and visual effects.
- Create engaging video creatives for advertisements and social media.
- Use tools such as Adobe Premiere Pro, Adobe After Effects, Filmora, or CapCut.

## Required skills

- Practical experience in SEO, digital marketing, and ASO.
- Knowledge of Google Ads and YouTube Ads campaign management.
- Basic understanding of Google Analytics 4 and Google Search Console.
- Video editing skills using any suitable editing software.
- Understanding of keyword research, audience targeting, and campaign optimization.
- Creative thinking, analytical skills, and good communication.
- Ability to manage multiple marketing activities and meet deadlines.

## Experience & qualifications

- Experience: 6 months to 2 years in digital marketing or a related field.
- Bachelor's degree or relevant certification in Digital Marketing, Marketing, IT, or a related field is preferred.
- Candidates with practical project experience and a portfolio of video edits or advertising campaigns are encouraged to apply.

## What we offer

- Competitive salary based on skills and experience.
- Opportunities to work on real-world digital marketing campaigns.
- Professional growth and skill development.
- Supportive team environment and opportunities to learn new marketing tools.

## Apply for this role

Share your updated CV and portfolio, if available, with the Winapps HR team. Use the form on https://www.winapps.co.in/careers/digital-marketing-executive/ with a PDF resume, or email it to [hr@winapps.co.in](mailto:hr@winapps.co.in).

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